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Oxalis - jewelry
Project type
Community management
Date
December 2022 to March 2023
Location
Paris
Our main objective was to strengthen the online presence of Oxalis Créations and increase its visibility on social networks. To do this, we created a Pinterest page and an Instagram account dedicated to the brand.
On Pinterest, we have created attractive thematic boards, highlighting the different jewelry collections from Oxalis Créations. We made sure to select high-quality images and add search engine-optimized descriptions to attract an audience interested in artisan jewelry. By also pinning inspiring images related to the style and aesthetic of the creations, we have created a captivating visual universe for Pinterest users.
On Instagram, we took a more interactive approach. We've created a regular posting schedule to showcase new designs, share inspiring jewelry design stories, and drive community engagement. We used relevant hashtags to reach a wider audience and encouraged users to share their own photos wearing Oxalis Créations jewelry using a specific hashtag. This helped build brand awareness and generate authentic engagement.
At the same time, we ensured active management of interactions with the community. We responded to comments, private messages and questions from users, and also organized a competition.